We’re getting SO excited for the new Collections just released for Spring/Summer 2016!! How excited, you ask? MONTHS in the making excited.
Similar to Fashion, we start a Collection between 6-9 months in advance of it’s official Launch. Being focused as an online shop, we really can launch something whenever it tickles us, but buyers like their “spring clean” and “fall nesting” switch-overs, so we try to go with the flow for our main Collections.
Time is spent watching trends, following media and trying to get our pulse on what’s happening – not so much to be on trend but to imagine what could come next. Our annual trips to Paris in the Spring to be inspired by the Fall/Winter fashion shows helps us get a feel for what’s happening across the seasons in fabrics/textiles, design and techniques. It also gives us time to sketch and source – and drink copious amounts of wine… (shhh – don’t tell our men!!). Trade shows in Vancouver and the West Coast occur all year long and keep us up to date locally, while we try to follow up with other decor-related shows such as Maison et Object Paris, High Point Market and NYNOW online as much as possible.
Designs typically start with conversations, inspiration images and loose sketches. Also being artists, watercolors, sketches or acrylics typically soon follow, according to the seasons color research and off-shoots. THAT’s the fun part 🙂
Soon it’s time to source fabrics, trims, zippers and any other accessories that are planned with our newest designs! It can be impossible to find *that perfect* trim, so we’ve embraced having our own custom trims made from scratch to most seamlessly go with our design intent. Nothing but the best will do! And that also means fixing anything and everything that doesn’t quite work out. R+D is a big part of creating something new every time.
Then comes “the big sew”. Samples need to be made in order to test the design, the trims, cleaning and the coherance of the Collection. This also may come with copious amounts of wine, as all samples are sewn in house so that we always know exactly how a new zipper or pattern or trim is going to work out and these nights can get laaaaaate in the Studio!
BUT it all pays off when we get to photograph a new set of lovelies! Product shots are needed for press releases, website, social media, etc. and we take care to make certain these photographs are crisp, clear and well-edited. The fun part comes with Editorial shoots where we can pull out the models, props, locations – whatever we want to see with that Collection!
Once the product shots are sent to the Press, the website has been updated, our samples are ready to be shown, and the rest of our line is in manufacturing, it’s time to hit “SEND” and show the world what we’ve been working on – and what’s been delivered to your local stores – from behind the scenes!!
We love being the type of boutique design house that can put this kind of care and attention into each piece we show. And nothing warms our hearts more than all your love and support! So thank you to all you beautiful people and — stay tuned! We’ll have a few launches for you all this Spring/Summer – be sure to sign up for early / VIP access to new product and launches on our website at http://www.jouedesign.com!!